© The Final Mile 2002
Wireless ISP Business Plan Summary:
The
consultants at The Final Mile gained their experience by running a multi-city
unlicensed band ISP that began in one small town. Their expertise is rooted in
the very practical day-to-day concerns of operating an unlicensed band ISP in
cities ranging from Tier 2 down to very rural deployments. We understand the
cost factors and requirements that make small town startups flourish.
The
firm focuses on start-up companies and rural deployments. The Final Mile
strives to ensure that companies understand the practical considerations of
wireless deployment with assistance in planning, mapping, market research and
sales strategies/campaigns, Business Plan templates and assistance, financial
spreadsheet development and inventory tracking software. We also provide
assistance in choosing hardware platforms and can assist in training your
personnel.
We
strive to make sure that you can deploy affordably and successfully. Our job
is to make sure that wireless startups succeed and grow.
Business Planning for a Wireless ISP:
The first element in
a successful deployment is business case planning. This includes market
research, mapping potential client density and locating competitor sites (DSL,
Cable and Wireless) to plan the later physical deployment to reach the maximum
number of un-served customers. Our experience includes locating and securing
tower and rooftop contracts and we can suggest strategies to secure barter
arrangements. We advise and assist clients with the process of determining the
business mix (B2B or residential) that is optimum for their market, and, from
this, and market research project a take rate for the specific locale. At The
Final Mile we extrapolate this take rate to develop the spreadsheets and
financials to prove the business case for deployment.
Business Plan Template for a Wireless ISP:
The firm then assists clients in developing a business plan from our
templates by fine-tuning client efforts or building content for you. We wish
to stress that a large part of what we provide is practical advice on the
realities of what is really involved in running a wireless ISP; Both the
difficulties and the very real advantages. We advise and can create content
for value-added services that can help ISP's increase their revenue per
customer. We can build pricing plans, marketing plans and sales campaign plans
that work in the field.
Financial Cash Flow for a Wireless ISP:
The survivability
of a new or small wireless ISP is often directly tied to how well cash flow
and other financial activity is planned for, projected and monitored. We can
provide simple financial templates or build complete and comprehensive
planning templates (at reasonable cost) that are acceptable to lenders and
Venture Capitalists. This includes comprehensive spreadsheets tailored to your
specific market segment, platforms and cost factors. We always approach this
element with realistic understanding of what actually works in this industry.
Inventory
Tracking Software for a Wireless ISP:
The Final Mile offers a Microsoft Access based complete
tracking program for wireless ISP's. This software was developed
specifically for use in the wireless ISP industry and offers extensive search,
reporting and tracking tools along with site survey, installation and support
elements. It possesses a very full-fledged contact system and the capability
to receive and integrate separate Geographic Shadow study info. The
software's greatest strength is in Inventory Tracking, however and allows
for the easy transfer of inventory from place to place. Designed from the
ground up to associate inventory with any conceivable type of contact, whether
that be a building, person, tower or vehicle, it offers the ability to handle
both individual, unique serial number based items along with lineal footage
inventory.
Technical Training and Advice for Wireless ISPs:
We assist the client in making the final technical choices of RF platform,
servers, security and outsourced services. We can construct very detailed
Operations Plans that include installation standards, metrics and
measurements. The Final Mile works with a small group of partner consultants
to provide practical hands-on field training for installers and engineers.
These groups of technical consultants currently operate fixed wireless
ISP's, and work every day in their own deployments.
Conclusion:
We
want to see you succeed and we provide a reasonably priced service coupled
with extensive experience to see that you do.
The Final Mile, Fixed Wireless Consultants
Tim Sanders, President
828-253-0702
828-253-5825 Fax
info@thefinalmile.net
www.thefinalmile.net
85 Lanvale Ave.
Asheville, NC 28806
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